Reference
Plans & limits
Free, Unlimited, and Unlimited + AI — what each plan includes.
Three plans. Paid plans are billed yearly.
| Plan | Price | Images | Websites | Formats | AI credits |
|---|---|---|---|---|---|
| Free | $0 | 1,000 / month | 3 | WebP & AVIF conversion | — |
| Unlimited | $69/year | Unlimited | Unlimited | JPEG, PNG, GIF & more, delivered as WebP & AVIF | 100 / month |
| Unlimited + AI | $129/year | Unlimited | Unlimited | Same as Unlimited | Unlimited |
Free — $0
- 1,000 images / month
- 3 websites
- WebP & AVIF conversion
- SmartCompress
- The LW Image WordPress plugin
Unlimited — $69/year
Everything in Free, plus:
- Unlimited images and unlimited websites
- JPEG, PNG, GIF, and more as source formats, delivered as WebP & AVIF
- SmartCompress
- SmartCrop
- 100 AI credits / month — see AI. Once used up for
the month, further AI calls answer
429until the next cycle — see the Errors table on the AI alt text & SEO and background removal pages.
Unlimited + AI — $129/year
Everything in Unlimited, plus:
- Unlimited AI credits (instead of 100 / month)
- AI alt text & SEO metadata
- AI background removal
AI credits cover both alt text/SEO generation and background removal —
they're the same pool, not separate allowances.
Get an API key
API keys are issued from the helloIMG dashboard on any plan, including Free — but only once your account's email address is verified; key creation is blocked until then. See API quickstart to start calling the API, or WordPress plugin to connect LW Image instead.